Unix Review and UNIX/WORLD differences

John Bass bass at dmsd.UUCP
Tue Mar 5 04:12:13 AEST 1985


The distinction between Unix Review and UNIX/World is quite deliberate.
It has to do with the focus of each publisher ... I've had long talks with
Mark Compton (Editor for Unix Review) about this in the last couple weeks.

UNIX/World is following the needs of its primary advertisers ... mass market
companies. They are following the PC/World type slick mag with end user
type articles.

Unix Review is responding to its advertisers as well by targeting the
highly technical market place ... engineers, systems adm, R&D management,
software developer, etc. Mark has indicated their publisher tends toward
the qualified reader type subscription approach due to the nature of the
people that advertise their mags.

-- 
John Bass
DMS Design (System Performance and Arch Consultants)
{dual,fortune,idi,hpda}!dmsd!bass     (408) 996-0557



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