The Journal of C Language Translation

[Don Libes]

In article <414 at philmtl.philips.ca> ray at philmtl.UUCP (Raymond Dunn) writes:
>It appears promising as a source of "inside" 'C' implementation information,
>although the contents of this particular 38 page 6"*9" issue hardly appear to
>justify the subscription cost of $235 for 4 quarterly issues.

Well, at least there are no ads.  There is an inverse relationship
between price and ad-to-editorial percentage.  Seemingly hyperbolic.

		*Price/year  *Price/issue  	ad-to-total pages
JCLT		$235		$58		0%	0 ad pages (48 total)
C Users Journal	$24		$3		40%	49(124)
UNIX Review	$0		$0		50%	61(122)

The last one isn't a C periodical but it's close enough (it does have
a regular C column) and demonstrates the relationship.  Incidentally,
the difference between 40% and 50% may not seem like much, but it
really is noticable.  (But 40% is still too high.  And so is $235.)

Note that several new C periodicals have recently started (and there
may be more as bigger publishers discover it).  Perhaps somebody else
could fill in the missing figures on the following:

C++ Report	$49		$5		>0%      >0 (12)
						unknown but definitely
						accepting advertising
C Gazette	$21		$5		?
(MS-DOS oriented)

* Price paid by the majority of readers.  Stated price may be higher.
Price/issue is calculated by (price/year)/(issues/year).

> tempered though by the very low-key nature of the sell).

This is the very lowest-key sell I've ever gotten.  I didn't even fill
out the survey I got a couple months ago, and I still got the sample
issue (with no accompanying requests, or subscription cards falling
out of every other page).

Considering the audience is going to be so tiny (as far as for-profit
magazines go), I'd say [gasp] he'd better start advertising more
heavily.

Don Libes          libes at cme.nbs.gov      ...!uunet!cme-durer!libes

Disclaimer: I occasionally write for the C Users Journal.  But I still
pay for a subscription out of my own pocket.  I no longer write for
M/SJ.